E-commerce in 2018 will face enormous transformations. Retail ecommerce sales worldwide will continue to post solid gains in 2017, rising 23.2% to $2.290 trillion. This year, for the first time, ecommerce sales will account for one-tenth of total retail sales worldwide.
With many new markets such as: Southeast Asia, Middle East and Latin America, they will take a long stride and together with new technologies. This could lead to a major shift in the way merchants trade via the internet.
So in which points should Small or Medium-sized Businesses (SMBs) pay attention to, and what trends can help them increase their selling in 2018? Let’s take a look our list of top 08 “notable points” this year for e-Commercial.
1. Customer experience and Personalization:
The transformation of the customer experience is not only just applied for those giants like Amazon. The personalization trend will be the key to winning and keeping customers in the years to come. Those businesses (or companies) who could quickly adapt to the transformation of the customer experience, will win both of their hearts and minds.
Why? Because of the redundancy of information nowadays, customers don’t want to waste time with irrelevant news. By providing services, products, and information that could match a specific individual’s favorites(or desires) will help SMBs stand out from the crowd of online retailerfor that, they will attract loyal customers and also new customers.
According to a report of Boston Consulting Corp., retailers have implemented strategies to meet